Attitudes Towards Emerging Mobility Options and Technologies
Attitudes Towards Emerging Mobility Options and Technologies – Phase 2: Data Collection in Atlanta, GA
Project Budget (Federal UTC Funds): $166,519
Project Budget (Cost-share): $83,666
Institution: Georgia Institute of Technology
Emerging mobility options and technologies including autonomous vehicles and mobility-on-demand services are bringing transformative changes in the transportation landscape. To enhance transportation forecasting models considering the increasing penetration of disruptive forces, people’s attitudes towards and perceptions of these technologies and services need to be measured and understood. Armed with such an understanding, it will be possible to specify and develop behavioral models that account for attitudes and perceptions, adoption cycles, and adaptation patterns. This project proposes the survey design, recruitment and administration via two channels, data analysis and modeling for a sample of more than one thousand individuals across the Atlanta region, GA.